A Historic Collaboration for Nature — Powered by Books, Birds & Civic Will
In a momentous step for environmental stewardship, Gujranwala City proudly became the birthplace of Pakistan’s first structured stakeholder dialogue focused on the conservation of urban birds, particularly the endangered local parrot species.
The initiative was made possible through the dedicated efforts of YarMadadgar, and the meeting was graciously hosted at The BIG BookStores Gujranwala — a space where knowledge, civic responsibility, and ecological vision came together.
📍 A Groundbreaking Gathering: First-of-its-Kind in Pakistan
This event marked a national precedent, bringing together for the first time a diverse range of stakeholders, including:
Officials from the Wildlife Department
Bird breeders, farmers, and merchandisers
Environmental activists and civil society leaders
The presence of the Deputy Director of Wildlife, Gujranwala, underscored the event’s importance. He provided insights into the legal boundaries for bird trade and breeding, while also hearing concerns directly from the grassroots stakeholders.
“The BIG BookStores is honored to serve as the platform for this dialogue. This space is no longer just about books — it's about meaningful impact.”
🛑 Why Urban Bird Conservation Can’t Wait
Pakistan’s urban birds are disappearing at an alarming rate due to:
Illegal breeding and trading practices
Habitat destruction
Lack of public awareness
Species like native parrots, once widespread, are now rarely seen in urban areas — a loss both ecological and emotional for city dwellers.
🌳 From Talk to Action: Sanctuaries, Students, and Campaigns
YarMadadgar has already laid the groundwork for sustainable change. The organization:
Established bird sanctuaries to house and rehabilitate rescued wildlife
Launched the “Bird Nesting Campaign” in partnership with The BIG BookStores
Engaged schools and students to build birdhouses and participate in awareness drives
This youth-driven approach has created a ripple effect of compassion and consciousness in Gujranwala's neighborhoods.
“We’re teaching our children to build homes — not cages — for wildlife”
📚 The BIG BookStores: From Literacy to Legacy
By hosting this historic meeting, The BIG BookStores reaffirms its role as more than a bookseller — it's a partner in shaping a better, greener, more aware Pakistan.
Going forward, the platform is committed to:
Offering educational kits and resources for schools
Organizing future events and drives that inspire civic engagement
This is what literacy in action looks like — turning knowledge into community change.
🌱 Gujranwala: A City That Chose to Lead
Thanks to this initiative, Gujranwala now wears the crown of being the first city in Pakistan to host such a coordinated conservation dialogue — not in a government office, but in a bookstore where ideas meet impact.
This moment is more than symbolic — it’s a starting point for:
Expanding urban bird sanctuaries across Pakistan
Developing stronger conservation policies
Inspiring other cities to follow Gujranwala’s lead
Join the Movement
🌍 Whether you’re a reader, student, activist, or policymaker, your voice and action matter.
Visit WWW.TheBigBookStores.com
https://www.facebook.com/yarmadadgarNGO/
📚 Explore resources, learn about upcoming campaigns, and be part of a cause that lets our skies stay alive — with wings, songs, and stories.
“Let the story of Gujranwala be a beginning — where books hosted a movement, and a city chose to fly with its birds.”
— Team The BIG BookStores